Virtual Auction Conquers Global Markets and Reaches $727 Million in Sales

On October 17, the virtual auction ‘Córdoba Sin Fronteras’, organized by SUBASTAR S.A in collaboration with the Cebuinos Lecheros y Cruces Committee, the Cebuista Committee of Córdoba and Fundhorizontes, became an outstanding six-hour event that achieved sales of a total of 727 million pesos. This auction attracted the attention of national and international ranchers, reaching a large sum through intense bidding.

Luis Miguel Villa, the auction commentator, highlighted the high phenotypic and genotypic quality of the lots presented by the members of both committees. From exceptional breeders to ideal heifers to start a breeding stock or improve genetic lines, the offer stood out for its excellence in all categories.

Eduardo Kerguelen Espinosa, Commercial Manager of SUBASTAR S.A., praised the determination and collaboration between the Cebuinos Lecheros y Cruces Committee and the Cebuista Committee of Córdoba to organize an event around the genetic improvement and quality of cattle produced by its members. Kerguelen noted: “This initiative is proactive and admirable. It represents an opportunity to internationally showcase the varied genetics that Córdoba ranchers produce, an option worthy of recognition in Colombia and beyond.”

The auction attracted 1,262 unique spectators from a wide range of countries, including Colombia, the United States, Canada, Spain, Argentina, Costa Rica, France, Mexico, Brazil, Chile, Ecuador, and Venezuela, establishing itself as a global event in the livestock field.